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Alfred Cheney Johnston and Movie Publicity: 1919    Jul 24, '09 3:41 PM
by David for group Historical Ziegfeld Group #135

It 1919 Selznick Pictures began an intensive print campaign of promotional exploitation for Olive Thomas and Elaine Hammerstein. Both were Broadway beauties being built into stars. Selznick's New York publicity office secured the services of Alfred Cheney Johnston, who had shot both during their stage careers, and Samuel Lumiere, a Russian-born portraitist who could produce a quality image at a cheaper price than ACJ. Already famous for his Ziegfeld Follies pictures, Johnston established a reputation as an artistic portrayer of female motion picture stars. (Selznick hired Strauss-Peyton to shoot Eugene O'Brien, the studio's male lead.) The key images of the campaign were published in Moving Picture World, a trade periodical for motion picture industry people. Almost immediately other studios approached Johnston's for one-offs. Evelyn Greely for Apfel Productions, Mary Miles Minter for Realart, Mollie King for American Cinema Corporation, and Marion Davies for whatever company was filming her. Other of the Broadway photographers were approached for film work. James Abbe's career as a film photographer is well recognized. Less well known is Ira L. Hill's ventures into film publicity. The image of Alice Brady in "Redhead" is quite poetic. Excuse the scan quality, since these were taken off microfilms of newsprint half-tone images. David S. Shields

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  • historicalzg - 1Reply
    ohikkoshi wrote on Jul 25, '09
    Thanks for the new images by ACJ.
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