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New York: Apeda Studio    Nov 29, '09 7:07 AM
by Vlad for group historicalziegfeldgroup #181

Apeda Studio
Alexander W. Dreyfoos and Henry Obstfield

Time Period: 1906-1990
Location: 33 W. 34th street, 102-104 W. 38th St; 212-216 W. 48th St; 525 W. 52nd NYC
Associations: Caroline F. C. Bassett (chief portraitist for Apeda from 1920 to about 1926)

“The several photographers who contracted for work with Apeda over the years were conversant in every contemporary portrait styles, often imitating signal features of the name photographers of the day. If there was any discernible ability characteristic of the company's photography, it was the ability to portray the whole body of the subject. While whole body portraiture was normal in sports and dance photography, it grew infrequent in 1920s theatrical portraiture, whole body shots being associated with production stills. Apeda photographers bucked the trend, producing whole body non-production portraiture after it went out fashion in Manhattan.”
© David S. Shields

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