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  • historicalzg - 1Reply
    obb1esso wrote on May 30 2009:
    Vlad, excellent. Never heard of Mr Sheldon before but in my own defense I have seen a few of his Photoplay covers before.
    This has to be the most stylized cover of this group and the best.
    My only complaint is I like larger pictures but I can’t have everything. Thank you for the post and educating me (need all the help I can get).

    profdash wrote on Jun 5 2009:
    An interesting group. It interests me that Sheldon's style of posing--with dynamism and torsion rather than repose--owes more to Nickolas Muray than ACJ, Ira Hill, Charlotte Fairchild, or others of the performing arts image masters of the 1920s. Hesser is an analogue, but Hesser favors soft focus much more than Sheldon.

    ziegfeldgrrl wrote on Jun 7 2009:
    Fantastic! Thanks so much for posting these along with the covers and so much info on Charles Sheldon, Vlad! I'm sure Daniel & Sarah at grapefruitmoon will appreciate the link to their site on ebay also. Spectacular job, jane :smile:

    studiolymar wrote on Nov 19, '10
    What a huge album, Sheldon was a great photographer but his pastels are fabulous, i know about what i'm saying as a pastellist myself. Thanks for sharing Vlad
    Maurice from Belgium

    woody909 wrote on Nov 19, '10
    Great work Vlad.

    studiolymar wrote on Nov 27, '09:
    one word "Fabulous"

    obb1esso wrote on Nov 27, '09:
    Vlad, not getting any work done again. Great paintings, magazine covers and the accompanying photographs. Lovely album.

New York: Charles Gates Sheldon    Nov 18, '10 1:01 PM
by Vlad for group historicalziegfeld #487

Charles Gates Sheldon

© Grapefruit Moon Gallery: http://shop.ebay.com/merchant/grapefruitmoongallery

"Charles Sheldon was a prolific and gifted early 1900's American Illustrator who specialized in "pretty woman" themed cover portraiture and advertising in the Art Nouveau and Edwardian styles. After studying at the Art Students League, he went to Paris to study under the legendary Alphonse Mucha. He returned to America and set up a studio at Carnegie Hall in New York City.

In 1918 Sheldon received his first pin-up commission, a series of ads for La Vogue lingerie. He went on to do a series of work for the Fox Shoe Company as well as front covers for Collier's Magazine, The Saturday Evening Post and Photoplay. By 1921 he was contributing high fashion portraits to Woman's Home Companion and Theater magazine. Famous women all over the world arranged to sit for portraits in his studio in Carnegie Hall in New York.

The pastels he created for Photoplay 1925-1930 launched his career as a portrait cover artist. During this time period most of the stars sat three or four times for each of these portraits, later came cover art commissions for Screenland, Movie Classic and Radio Digest magazines. His glamorous interpretations of Clara Bow, Mae West, Jean Harlow, Greta Garbo, Gilda Gray, Mary Pickford, Shirley Temple and hundreds of other early tinsel town enchantresses were in high demand for these attention grabbing newsstand viewed publications.

Charles Sheldon like many of his contemporary illustrators was also a competent photographer. Grapefruit Moon Gallery recently acquired a large archive of his Carnegie Hall studio portraits that we will be offering for sale on our ebay site in the coming months.

In 1936, Breck Shampoo asked this famous portrait artist to develop a national ad campaign and the ever-successful "Breck Girl" advertisements were born, Sheldon is known to have created 109 portraits for them until his retirement in the late 1950's.

Charles Sheldon was one the highest paid illustrators of his time and his cover illustrations were ingrained in the minds and eyes of the American people. He died in 1961 at his home in Springfield with his beloved summer gardens.

Grapefruitmoongallery recently purchased a vast collection of artist's studio c. 1916-1930 gelatin silver antique photographs taken by the American Illustrator Charles Gates Sheldon in his Carnegie Hall New York City Studio. These stills were used to create advertising pastels and paintings for lingerie companies, and his other advertising accounts including Breck Shampoo, as the artist was the originator of the "Miss Breck" series of pastel portraits. Sheldon went on to create hundreds of stylized covers for Photoplay Magazine and the other Silent Movie pre-code titles." Grapefruit Moon Gallery

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