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THEATRE MAGAZINE Vol 48 (Jul-Dec 1928) Profdash    Feb 6, '10 7:51 AM
by David for group historicalziegfeld #219

1928 was Ziegfeld's great year, when he had four hits running simultaneously on Broadway. Of these Show Boat, Whoopee, and Three Musketeers got coverage in the latter half of the year.

The magazines infatuation with motion pictures was beginning to wear off, as the editor, clued by long-term subscribers, and advertising people in New York, realized that the stage should remain the periodical's focus. So the magazine section shrunk, notice was once again given to musical performances, and articles devoted to non-performing participants in the theatrical world expanded.

Ben Pinchot served as the first call photographer for Vol 48, with Goldberg continuing as the primary visual chronicler of the dance world. Tommy Vandamm began a series of photographs focussing on choruses, including the ancestress of the Rockettes. Of sittings featured in the volume, Mortimer Offner's portrait of Ethel Barrymore would become the most iconic. Alfred Cheney Johnston as Don Diego continued to handle the bulk of the fashion images at the back of the magazine.

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